Faculty
 
 


Li Li, PhD, Professor



Email: lily691111@njust.edu.cn

 

Research

  • User      Behavior

  • Data-driven      Marketing Management

  • Information      Asymmetry and Uncertainty Theory

 

Teaching

  • Information      Analysis Methodology

  • Network      Marketing

 

Publications

Referred Journals

 

1.    Li L.*, He J., Zhao J.Pricing strategies in dual-channel for small and medium-sized manufacturers. China Management Science, 2016, 246):70-77.(in Chinese)

2.    Xie Z., Li L.*Yang W. IT investment strategy of B2B e-intermediary based on buyer specification habit. Systems Engineering – Theory and Practice201232 (9): 1916-1923.(in Chinese)

3.    Zhu L., Li L.*, Zhang Y., Shi Q. Strategic IT investment in B2B e-commerce platform on user loyalty: Considering variable investment cost. Int. J. Networking and Virtual Organizations, 2017, 17(2/3): 290-313.

4.    Li L.*, Wu X., Zhang Y., Zhao J. Empirical research on the impact of network externalities on online loyalty in B2B platforms. Int. J. Networking and Virtual Organizations, Vol. 15, Nos. 2/3, 2015 , pp.185-199.

5.    Li L.*, He J., Shi Q. Dual-channel pricing strategies for small and medium-sized enterprises[J]. Int. J. Services Technology and Management, Vol. 20, Nos. 1/2/3, 2014.  pp.47-70.

6.    Shi Q., Li L.*, Zhao J. Exploring the mechanism of cross-group network externalities: A case study on B2B platform. Geomatics and Information Science of Wuhan University, 2014, 39(10)155~159.

7.    Wu X., Li L.*, Shi Q. Data management system based on BDI agent assessment indicator system, 2014, 39(10)151~154.

8.    Yang W., Li L.*, Ma SCoordinating supply chain response-time: a bi-level programming approach[J]. The International Journal of Advanced Manufacturing Technology, 2007, 3110):1034-1043

9.    Li L.*Yang W.Cai S.Xie Y. Cybermediary identification via grey pattern relational decision theory in ECThe Journal of Grey System2004164):387-392

10.  Yang W., Li L.* Buyback contract modeling and analyzing with multiple loss-averse distributors[J]. International Journal of Information Technology and Management Research, 2009, 1(1): 1-7

      

 

Referred Conference Proceedings

 

1.    Li L.*,Shi Qiaosheng. Pricing Strategies in a Dual-Channel Supply Chain under Different Power Structures. The 2015 Western Decision Sciences Institute (WDSI) Conference, Hawaii, March 31-April 3.

2.    Wu X., Li L.*. Measuring the antecedents of buyer loyalty and the moderating effect of network externality on B2B website. The proceedings of 2015 Western Decision Sciences Institute (WDSI) Conference, Hawaii, March 31-April 3.

3.    Li L.*, He J., Zhao J., Yao R. Modeling and simulation of dual-channel pricing strategies for small- and medium-sized enterprises[C]. 3rd International Conference on Simulation and Modeling Methodologies, Technologies and Applications (SIMULTECH 2013), Sanya, China, January, 2014, 60: 237-246.

4.    Li L.*, Zhao J., He J., Yao R. Enhancing User Loyalty through Network Externality: An Empirical Study on B2B Platform[C]. The 13th Wuhan International Conference on E-Business, Wuhan, China,  May, 2014343~351.

5.    Shi Q., Li L.*, Wu X. Strategies IT Investment of B2B E-commerce platform considering the variable investment cost. The 14th Wuhan International Conference on E-Business, Wuhan, China, June, 201534~41.

6.    Li L.*, Zhu L.Investment Timing Game of B2B E-commerce Platforms Under Network Externality. The 15th Wuhan International Conference on E-Business [C], Wuhan, 2016, May 27-29, pp. 167-174. 

7.    Huang W., Li L.*. Predicting Purchase Proneness of Anonymous User in Mobile Commerce. The 16th Wuhan International Conference on E-Business [C], Wuhan, 2017, May 26-28, pp. 366-375

8.    Zhou T., Li L.*. Characteristics Description of Potential User Segments on the E-Commerce Website oriented to Precision Marketing. The 16th Wuhan International Conference on E-Business [C], Wuhan, 2017, May 26-28, pp. 298-309

9.     Liao W.Li L.*Yao R. Measurement on short-term effect and purchase conversion mechanism of online advertising. The 17th Wuhan International Conference on E-Business[C]Wuhan, 2018, May 25-27.

10.  Qi W.Li L.*Yao R. Consumer Coupon Redemption Behavior Prediction on B2C E-commerce. The 17th Wuhan International Conference on E-Business[C]Wuhan, 2018, May 25-27.

 

Grants

2018-2021 National Natural Science Foundation in China (NSFC)

Data-driven online advertising effect evaluation and investment decision-making research (¥ 470,000)

2018-2020 National Key Research and Development Plan (NKRDP)

Data Mining and Intelligent Recommending for Big Data of Intellectual Property Rights (¥ 406,000)

2013-2016 National Natural Science Foundation in China (NSFC)

User loyalty Assessment and Investment Strategy Analysis for B2B E-Intermediary under Network Externality(¥ 549,000)

2010-2012 National Natural Science Foundation in China (NSFC)

Duel-Channel Coordination and Decision Support Model for Medium- and Small-Size Enterprise (¥ 279,000)

 

Administration and Service

Invited Paper Reviewer for:Journal of scheduling, International Journal of Production Research, Omega, Journal of Industrial and Management Optimization, etc.