Yonghua Cen, PhD, Associate Professor

mail: cen at njust dot edu dot cn




  • Cognitive      Sampling, Biased Decision-Making, and Information Distortion

  • Social      Impact, Belief Diffusion in Dynamic Social Networks

  • Informational      Finance

  • Data      Mining, e.g., Text Modelling, High-Dimension Data Analysis, and Latent      Variable Analysis

  • Information      System Engineering


  • Information      System: Analysis, Design and Project Management

  • Enterprise      Resource Planning: Theories and Applications



Yonghua Cen*, Zhihao Tan, Chengyao Wu (2019). Media effects on stock market: An empirical study based on LSTM sentiment analysis. Data Analysis and Knowledge DiscoveryForthcoming. (in Chinese)


Jiaheng Hu, Yonghua Cen*, Chengyao Wu (2019). Automatic construction of domain-specific sentiment dictionary: A deep learning approach on financial data. Data Analysis and Knowledge Discovery2(10), 95-102. (in Chinese)


Yonghua Cen*, Can Zhang, Chengyao Wu, Dandan Ma (2018). How does Internet escalate investor bounded rationality? A literature review. Foreign Economics & Management, 40(6), 129-140. (in Chinese)


Yonghua Cen*, Can Zhang, Chengyao Wu (2018). Media information and overtrading: An empirical study on micro-blog posts, industry news and company announcements. Data Analysis and Knowledge Discovery, 2(4), 20-28. (In Chinese)


Dandan Ma*, Yonghua Cen*, Liren Gan, Chengyao Wu (2018). Salience effects of prior cognition on individual information processing: An empirical study on controversial information judgment. Journal of the China Society for Scientific and Technical Information, 37(1), 106-120. (in Chinese)


Dandan Ma, Yonghua Cen*, Chengyao Wu (2017). How does biased information sampling lead to biases in judgment: A review from a biased sampling perspective. Foreign Economics & Management, 39(12), 23-37. (in Chinese)

Dandan Ma, Tina Du, Yonghua Cen*, Peng Wu (2016). Exploring the adoption of mobile Internet services by socioeconomically disadvantaged people: A qualitative user study. Aslib Journal of Information Management, 68(6), 670-693. (SSCI)


Yonghua Cen*, Xiaoshu Wang, Qing Wan, Linling Tao (2016). An empirical study on the mechanisms of individual cognitive processing and attitude development. Chinese Journal of Management, 13(6), 880-888. (in Chinese)


Yonghua Cen*, Linling Tao, Dandan Ma, Xiaoshu Wang (2016). A review of behaviour diffusion in social networks: Theories and a dual-observation framework. Information Studies: Theory and Application, 39(8), 133-138. (in Chinese)


Yonghua Cen*, Liren Gan, Chen Bai (2013). Reinforcement learning in information searching. Information Research: An International Electronic Journal, 18(1), paper.569. (SSCI).





2014-2017 National Natural Science Foundation in China (NNSF)

Exploring the Design and Implementation of Crowdsourcing Mode Based on Actor Network Theory Framework (¥ 220,000)


2015-2018 National Natural Science Foundation of ChinaNNSFC

Understanding Distortion and Biases in Individual Information Processing under Social Impact (¥610,000)

2011-2013 National Natural Science Foundation of ChinaNNSFC

Influence of Consumer Cognition on the Technological Acceptance of E-Commerce Recommendation (¥179,000)

2017-2018 A Special Project from the Ministry of Industry and Information Technology

Semantic Dimension Reduction for High Volume Domain-Specific Scientific and Technological Information (¥250,000)

2016-2017 A Special Project from the Ministry of Industry and Information Technology

Topic Modelling and Visualization for Domain-Specific Scientific and Technological Information (¥200,000)

2014-2015 Industry Project granted by Made-in-China.com, Focus Technology Co., Ltd.

Profiling and Behavioural Analysis of B2B Users based on Online Path Mining (¥RMB: 70,000)


Administration and Service


Invited Paper Reviewer for:Computer in Human Behaviour, Aslib Journal of Information Management, Journal of Computer and System Sciences, The Electronic Library, etc.